Sports and Entertainment Marketing
| Self-Evaluation | Class Evaluation |
Course Description:
The course is designed to
include an exploration of the effective marketing and promotion of sports,
entertainment, travel, and tourism. Discussion topics include: promotion,
endorsements, sales, campaigns, and marketing.
Text:
Sports
and Entertainment Marketing by Kaser and Oelekers, South-Western Educational Publishing
Co, 2005.
Chapter Resources
| Chapter 1 | Chapter 2 | Chapter 3 | Chapter 4 | Chapter 5 |
| Key Terms | Key Terms | Key Terms | Key Terms | Key Terms |
| Inter. Games | Inter. Games | Inter. Games | Inter. Games | Inter. Games |
| Other
Resources |
Other Resources | Other Resources | Other Resources | Other Resources |
| Chapter 6 | Chapter 7 | Chapter 8 | Chapter 9 | Chapter 10 |
| Key Terms | Key Terms | Key Terms | Key Terms | Key Terms |
| Inter. Games | Inter. Games | Inter. Games | Inter. Games | Inter. Games |
| Other
Resources |
Other
Resources |
Other
Resources |
Other
Resources |
Other
Resources |
| Chapter 11 | Chapter 12 | Semester Review |
| Key Terms | Key Terms | Key Terms |
| Inter. Games | Inter. Games | Inter. Games |
| Other
Resources |
Other
Resources |
Other
Resources |